糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; /** * QA-only. When the on-page switcher is drawn we keep every variant in * the DOM so it can toggle between them live and you can see that the * chrome never repaints. Gated by the same constant as the switcher, so * it is false everywhere the switcher is absent — including production. */ var QA_KEEP_ALL = false; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } /** Publish the decision and let the nav JS bind. */ function finish(active) { root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } function prune(active) { if (settled) return; settled = true; if (QA_KEEP_ALL) { finish(active); return; } /** * Only menu items carry data-nav-variant, so this can never touch * the shared chrome. CSS has already hidden the losers; removing * them keeps document.querySelector-based nav JS unambiguous. */ var list = document.querySelectorAll('#site-header [data-nav-variant]'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-nav-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } finish(active); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();

XP revolutioniert den Markt durch eine kundenzentrierte Strategie

35 Punkte

Anstieg des NPS

5K

Berater, die auf Rückmeldungen zugreifen

5.7X

Lebenslanger Wert von Befürwortern im Vergleich zu Kritikern

XP den Markt, und wir werden uns auch weiterhin darauf konzentrieren, unseren Kunden ein au?ergew?hnliches Erlebnis zu bieten.“

Guilherme Kolberg, Leiter Customer Experience XP

Das Problem

XP revolutioniert den Markt durch eine kundenzentrierte Strategie

Als eines der am schnellsten wachsenden Finanzinvestitionsunternehmen in Brasilien und im Ausland hat XP mehr als 2,8 Millionen Kunden und ein verwaltetes Verm?gen von mehr als 119 Milliarden U$, verteilt auf drei Gesch?ftsbereiche.

XP einen Partner, der ihnen dabei helfen sollte, den Feedbackkreis schlie?en den Kunden den Feedbackkreis schlie?en und Ma?nahmen sowie Kommunikationsma?nahmen zu priorisieren, die die Kundenzufriedenheit gew?hrleisten. Das Unternehmen ben?tigte einen erstklassigen Anbieter, der dabei half, Kundenfeedback zu überwachen und Anpassungen vorzunehmen, um ein optimales Kundenerlebnis zu bieten.