糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; /** * QA-only. When the on-page switcher is drawn we keep every variant in * the DOM so it can toggle between them live and you can see that the * chrome never repaints. Gated by the same constant as the switcher, so * it is false everywhere the switcher is absent — including production. */ var QA_KEEP_ALL = false; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } /** Publish the decision and let the nav JS bind. */ function finish(active) { root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } function prune(active) { if (settled) return; settled = true; if (QA_KEEP_ALL) { finish(active); return; } /** * Only menu items carry data-nav-variant, so this can never touch * the shared chrome. CSS has already hidden the losers; removing * them keeps document.querySelector-based nav JS unambiguous. */ var list = document.querySelectorAll('#site-header [data-nav-variant]'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-nav-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } finish(active); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();

Mary Kearl

A graduate of NYU with a BA in journalism and Baruch College Zicklin School of Business with an MBA in marketing, Mary Kearl is a writer and digital marketer professional whose work has been published by Business Insider, Forbes, and more. When she's not writing about the latest in customer and employee experiences and engagement, you will most likely find her at the beach.

September 3, 2026

Customer Experience

Top Customer Experience Conferences to Attend in 2027

Which 2027 customer experience conferences should industry professionals plan to attend? Here’s our list of…

April 2, 2026

Customer Experience

5 Ways to Actually Improve Your Customer Experience Strategy

What does it take to improve your customer experience strategy? Going beyond surveys, leveraging omnichannel…

December 9, 2025

Customer Experience

How to Successfully Unify All Your Customer Experience Data [Template]

Wondering how to unify all your CX data to improve the customer experience, drive revenue,…

December 5, 2025

Customer Experience

5 Steps to “Define Your Why” for Modern CX: Customer Experience Strategy Template

Our customer experience strategy template from our Modern CX playbook helps teams complete the first,…

November 20, 2025

Customer Experience

5 Key Takeaways from the Modern CX Playbook

(more…)

November 17, 2025

Customer Experience

How to Measure Customer Service

Find out how to measure customer service experience and performance using the metrics that matter…

July 8, 2025

Customer Experience

Omnichannel Marketing Strategy Guide

Discover what you need to develop an omnichannel marketing strategy that drives customer and business…

July 3, 2025

Customer Experience

How to Reduce Your Customer Churn Rate

Here’s everything you need to know about customer churn—from how to calculate your customer churn…

June 27, 2025

The Hidden Cost of Ignoring Your Customer Conversations

Not using conversation analytics software to listen to your customers — really listen — could…

June 10, 2025

Customer Experience

Moving Beyond NPS: Customer Experience Management Metrics for Hospitality, Retail, and Financial Services

Leading hospitality, retail, and financial services brands are going beyond NPS with these better and…

May 15, 2025

Customer Experience

Prioritize the Right CX Improvements: An Expert-Backed Action Plan

Discover three challenges that get in the way of improving the customer experience in meaningful…

April 18, 2025

6 Tips for Meeting Customer Service Expectations

Consumer expectations for customer service and the contact center are evolving — here’s what teams…

April 15, 2025

Customer Experience

What is a Chief Experience Officer? The Qualities to Hire the Best CXO to Lead Your Organization

What is a chief experience officer? Why does my business need a CXO? And how…

March 5, 2025

Customer Experience

What is a Connected Experience? How Every Signal Creates Mission-Critical Insights

Here’s everything you need to know about what a connected experience is, why it’s important,…

February 4, 2025

Employee Experience

Why Brands Need to Connect CX and EX

Our industry experts share why aligning customer experience and employee experience contributes to business growth.

January 9, 2025

Employee Experience

Best Employee Experience Books to Read in 2025

These top employee experience books offer winning strategies to enhance engagement, productivity, and retention.

January 7, 2025

Customer Experience

Best Customer Experience Books to Read in 2025

For CX leaders and new practitioners alike, here are the best customer experience books to…

November 12, 2024

Customer Experience

10 Tips for Building a Social Listening Strategy

Building a social listening strategy? Here’s how to accomplish it with tips ensuring your brand…

October 17, 2024

Customer Experience

Types of Customer Feedback: Direct & Indirect Feedback Signals to Understand Customers

Direct and indirect signals are two types of customer feedback that help businesses understand customers,…

August 8, 2024

Employee Experience

The Secret to a Great Customer Experience? Your Employees

The experts at KPMG, Ipsos, and more share the top reasons why employees are essential…

July 10, 2024

Market Research

How to Improve the Omnichannel Customer Experience

Omnichannel customer experience is critical — here’s how to improve CX across both physical and…

June 11, 2024

Customer Experience

Winning Personalization Examples for a Better Customer Experience

Add these personalization examples to your playbook to improve customer experiences, drive customer loyalty, and…

May 30, 2024

Customer Experience

What Is Personalization? Meaning Defined

Here we explore what personalization means — for customers and businesses. Personalization is a top…

January 26, 2024

Digital Experience

The Impact of Digital Transformation on Customer Experience

In the last decade alone, the field of customer experience (CX) management has undergone a revolutionary transformation.…

January 19, 2024

Customer Experience

Delivering Personalized Experiences in 2024: 4 Key Ingredients You Need

Delivering personalized experiences in 2024 requires the right technology and data along with human oversight…

October 26, 2023

Customer Experience

How Personalized Customer Experiences Drive Business Growth

For companies across industries, personalization is no longer a nice-to-have. Personalized customer experiences are a…

May 30, 2023

Customer Experience

10 Benefits of 糖心原创’s Integration with Salesforce CRM Data

Customer relationship management is critical for a CX strategy to succeed — here are the…

May 23, 2023

Digital Experience

Best Digital Experience Books to Read in 2023

Anywhere you contribute to the customer journey across digital channels, here are the best digital…

May 5, 2023

Digital Experience

Website & Mobile App Experiences: What You Need to Improve Digital Channels

Customers prefer to interact with their favorite brands through digital channels — here’s how to…

April 10, 2023

Customer Experience

Why Every Business Needs to Recognize Customer Experience is a Top Priority

What’s the importance of customer experience? CX is all about creating happy, satisfied customers who…

March 23, 2023

Customer Experience

What Makes Good Customer Experience? Here’s How to Make Customers Happy

Based on research, here are six steps top-performing brands use to create good customer experiences…

March 20, 2023

Customer Experience

B2C vs B2B Customer Experience: How CX is Strategized & Differentiated

When strategizing a CX program, it’s important to understand the difference between B2C and B2B…

September 16, 2021

Employee Experience

Measuring Employee Experience: The Top 5 Types of Employee Experience Data You Need

Every single day, employees run into obstacles that get in the way of them performing…

June 8, 2021

Employee Experience

Top 5 Takeaways About Employee Experience from 糖心原创’s Experience 21

Of all the employee experience lessons shared at Experience 21, here are the most crucial…