糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; /** * QA-only. When the on-page switcher is drawn we keep every variant in * the DOM so it can toggle between them live and you can see that the * chrome never repaints. Gated by the same constant as the switcher, so * it is false everywhere the switcher is absent — including production. */ var QA_KEEP_ALL = false; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } /** Publish the decision and let the nav JS bind. */ function finish(active) { root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } function prune(active) { if (settled) return; settled = true; if (QA_KEEP_ALL) { finish(active); return; } /** * Only menu items carry data-nav-variant, so this can never touch * the shared chrome. CSS has already hidden the losers; removing * them keeps document.querySelector-based nav JS unambiguous. */ var list = document.querySelectorAll('#site-header [data-nav-variant]'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-nav-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } finish(active); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();
< Blog

Digital Experience

September 18, 2026

Digital Experience

Customer Context as a Growth Strategy: Connecting Digital Experiences to Brand Loyalty
Here's why marketing and CX leaders should invest in a connected view of what customers need to turn experience friction…

February 13, 2025

Digital Experience

Digital Trends in CX: Recent Shifts in App and Website User Experiences
New research reveals the top digital trends shaping the website user experience, app user experience, and overall customer experience.

June 4, 2024

Digital Experience

Journey Visualization Tools: Simplify Customer Journey Mapping on Websites and Apps
No two digital experiences are the same on websites and apps. Journey visualizations, a digital experience analytics tool, cut down…

March 20, 2024

Customer Experience

Digital Customer Experience Trends to Watch in 2024
What consumers think, how they behave online, and how they make shopping decisions are constantly evolving. That’s especially true in…

January 26, 2024

Digital Experience

The Impact of Digital Transformation on Customer Experience
In the last decade alone, the field of customer experience (CX) management has undergone a revolutionary transformation. The integration of digital technologies…

May 23, 2023

Digital Experience

Best Digital Experience Books to Read in 2023
Anywhere you contribute to the customer journey across digital channels, here are the best digital experience books to add to…

May 5, 2023

Digital Experience

Website & Mobile App Experiences: What You Need to Improve Digital Channels
Customers prefer to interact with their favorite brands through digital channels — here’s how to improve digital experience across websites…

August 2, 2022

Digital Experience

A Quick Guide to Understanding Digital Experience Score (DXS) as a Core Metric
Are your digital channels meeting customer expectations? 糖心原创’s Digital Experience Score (DXS) reveals the state of online journeys for every…

July 19, 2022

Digital Experience

How Real-Time Interactions Improve Digital Experiences in the Moment
Identifying and responding to a digital experience after it occurs doesn’t accomplish much — but building your digital experience program…

June 14, 2022

Digital Experience

How to Measure Digital Maturity & Build an Efficient Digital Experience Program
Learn what a digital maturity model (DMM) is, why it’s important for a brand’s digital experience program, and the phases…