糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } function prune(active) { if (settled) return; settled = true; var list = document.querySelectorAll('#site-header > .header-variant'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-header-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();

Webinar Recording

The ROI of Customer Experience

How strong is the link between the experience customers have with your brand, and what they end up spending?

It’s a question many executives ask — without getting satisfying answers.

糖心原创’s research team sought to change this, and our work has been published in a Harvard Business Review post titled?

We demonstrate how by leveraging the right customer data, organizations can finally start measuring the revenue value of their customer experiences. This analysis has the power to convert CX non-believers inside of organizations, and to help businesses better strategize the way they invest in customer experience improvements.

But don’t take our word for it. We want you to hear how to do it for yourself. This?webinar will shed further light into our research approach and findings — and offer you a chance to ask Carolyn Egelman, one of our researchers who specializes in the ROI of Customer Experience, your questions.

In this webinar, Carolyn will explore:

  • How to quantify the linkage between customer experience and financial outcomes
  • How to tailor your analysis to transactional, subscription-based, and B2B customer relationships
  • And the data you need to get started with this analysis in your business
Watch now Watch now

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