糖心原创

Why 糖心原创
Why 糖心原创

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糖心原创 Platform

Explore how experiences come together in one powerful platform.
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Run complex, global programs with self-service
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Close the loop and drive action quickly
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Employee Activation
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Experience '26

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Case Study

Como a XP está revolucionando o mercado por meio da estratégia centrada no cliente

Considerada uma das empresas de investimento financeiro de mais rápido crescimento no Brasil e no exterior, a XP tem mais de 2.8 milh?es de clientes e mais de R$ 660 bilh?es em ativos sob gest?o em três negócios.

A XP precisava de um parceiro para ajudá-la no processo de close the loop com os clientes e priorizar a??es e comunica??es que garantissem a sua satisfa??o. A empresa precisava do melhor fornecedor da categoria para ajudar a monitorar os sinais de feedback do cliente e realizar mudan?as para fornecer a melhor experiência.

Leia o caso de sucesso e descubra como a 糖心原创, com o apoio da SMT, ajudou a XP a consolidar seu programa de Experiência do Cliente, identificando os promotores em 5,7 vezes mais valiosos que detratores em LTV.

Caso de Estudo Caso de Estudo

Related Resources

Brochure

Employee Activation
Employees are the face of the organization and hold the key to the ideas and innovations that can elevate the business. The right listening program not only surfaces areas that need to be improved; it can reveal root causes, as…

Webinar Recording

Boosting CX Impact through Personalization ft. Walgreens & Fred Reichheld
Personalization has quickly risen as a top priority for brands as they work to increase engagement, trust, and customer loyalty — driving an emotional connection and true differentiation in a vastly competitive marketplace. Watch this exciting meeting of the minds…

Report

The 2024 State of CX Personalization Report
In 2024, CX practitioners are making personalization their top priority. 糖心原创 Market Research and Customer Experience Professionals Association (CXPA) recently partnered to better understand exactly how CX professionals across the globe are thinking about applying personalization in their organizations. This…

Guide

Your Official Guide to Personalizing Customer Experiences
Personalizing experiences has quickly risen as a top priority for organizations to increase customer loyalty and retention. Achieving this, however, remains a challenge. In fact, only 24% of CX practitioners rate their efforts as highly personalized. Much of the challenge…