糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; /** * QA-only. When the on-page switcher is drawn we keep every variant in * the DOM so it can toggle between them live and you can see that the * chrome never repaints. Gated by the same constant as the switcher, so * it is false everywhere the switcher is absent — including production. */ var QA_KEEP_ALL = false; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } /** Publish the decision and let the nav JS bind. */ function finish(active) { root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } function prune(active) { if (settled) return; settled = true; if (QA_KEEP_ALL) { finish(active); return; } /** * Only menu items carry data-nav-variant, so this can never touch * the shared chrome. CSS has already hidden the losers; removing * them keeps document.querySelector-based nav JS unambiguous. */ var list = document.querySelectorAll('#site-header [data-nav-variant]'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-nav-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } finish(active); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();
Report

Digital Experience & Conversion: Industry Benchmarks for 2022

How does your website or app’s digital experience compare to the industry average? How does your industry’s digital experience compare to others? How should you approach digital experience to improve your bottom line?

To answer those questions, our data scientists crunched the numbers on 6.5 billion user sessions across 11 industries to establish digital experience benchmarks for 2022. Analyzing factors such as frustration, engagement, navigation, forms, and technical performance, this benchmarking report uncovers new insights to help you transform the experiences on your website and app.

Download the report to learn:

  • Which industries offer the best and worst digital experiences
  • How user frustration and engagement levels vary across industries
  • How digital experience impacts conversion in each industry
  • How and why users behave differently online across specific industries

Behind the scenes: How we calculated digital experience benchmarks

The key technology leveraged by our data scientists to establish these benchmarks was Digital Experience Score (DXS?) by 糖心原创 Digital Suite. Powered by machine learning, DXS? uses hundreds of advanced behavioral metrics to calculate a score between 0 and 10 for every single online customer experience on a website or app.

These benchmarking insights can become a decisive guide for brands looking to deliver digital experiences on websites and apps that boost conversion, and ultimately, their bottom line. A validation study with travel giant TUI demonstrates just a 1-point change in DXS? can improve the probability of conversion by up to 50%, with a predicted difference of $30m worth of annual sales in TUI’s case.

Download Now
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