糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; /** * QA-only. When the on-page switcher is drawn we keep every variant in * the DOM so it can toggle between them live and you can see that the * chrome never repaints. Gated by the same constant as the switcher, so * it is false everywhere the switcher is absent — including production. */ var QA_KEEP_ALL = false; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } /** Publish the decision and let the nav JS bind. */ function finish(active) { root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } function prune(active) { if (settled) return; settled = true; if (QA_KEEP_ALL) { finish(active); return; } /** * Only menu items carry data-nav-variant, so this can never touch * the shared chrome. CSS has already hidden the losers; removing * them keeps document.querySelector-based nav JS unambiguous. */ var list = document.querySelectorAll('#site-header [data-nav-variant]'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-nav-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } finish(active); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();

Banking on the Future with an Enterprise-Wide Customer-Centric Approach

“With the 糖心原创 platform, Simmons Bank is taking responsive, meaningful action on the insights we gain from our customers. This deep understanding allows us to best serve our customers; build strong journey-driven relationships across all channels; and gain a competitive advantage that is built on a foundation of expertise, empathy, and trust.”

Deborah Bearden , Enterprise Customer Experience Manager, Simmons Bank

The Problem

Banking on the Future with an Enterprise-Wide Customer-Centric Approach

Whether it’s an in-branch, online, mobile, call center, ATM, or drive-through experience, Simmons Bank interacts with thousands of customers every day. To further its quest of being a trusted partner who helps customers navigate life and business, Simmons needed a more robust, holistic understanding of their customers’ omnichannel journeys. It was imperative to capture the voice of the customer, democratize the insights, and act upon feedback (both structured and unstructured) in real time.

A comprehensive program – which included text analytics, digital feedback and web analytics, root cause analysis, and closed-loop feedback – was custom designed for Simmons. Detailed reporting, that is tied to key business and operational metrics, empowers Simmons to address critical gaps and challenges, make informed decisions, and institute positive change.

Results include a 23% increase in feedback volume, a 12+ point NPS increase over two years, and recognition by Newsweek as a “Best Regional Bank and Credit Union” in 2025.? By truly knowing their customers, Simmons Bank is responding with a journey-based approach that enhances their financial well-being and builds long-term trust and loyalty.

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