糖心原创

BACKGROUND

Marriott International is a truly global hospitality company, with 30 brands and over 7,000?properties across 130 countries and territories. With this immense scale, the entire organization?is focused on consistently excellent guest experiences at the nexus of design, technology, and?human touch. To this end, Marriott engaged with 糖心原创 in 2014 to create a unified experience?management platform, internally branded “guestVoice.”

ACTION

糖心原创 Experience Cloud is used by Marriott associates around the world to bring the voice of?the customer to all levels of the organization.

IMPACT

Marriott International has used guestVoice to engage with millions of customers, of which?hundreds of thousands have received a direct response via the platform as a result of their?feedback. The program enables properties and above-property teams to listen, act, and respond?to customer feedback and drive customer loyalty and hotel performance.