糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } function prune(active) { if (settled) return; settled = true; var list = document.querySelectorAll('#site-header > .header-variant'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-header-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();

Church’s Texas Chicken: The Winning Recipe for Driving Loyalty & Business Growth

3 months

comprehensive new CX platform launched

4.6 pt

OSAT increase in first year

7

key operational metrics available

“Together, the powerful pairing of Church’s Operations team, 糖心原创, and SMT created a CX platform in record time that is informing operations and exceeding overall expectations. Its highly responsive and customized capabilities help Church’s achieve the desired trifecta of satisfied guests that drive sales growth, which in terms attracts investors to our neighborhood.”

Luis De La Torre, Vice President, Global OPS Services at Church’s Texas Chicken

The Problem

Church’s Texas Chicken: The Winning Recipe for Driving Loyalty & Business Growth

From juicy chicken and tenders served with their delicious Honey-Butter Biscuits?, Church’s Texas Chicken knows the power of a great pairing. So when the quick-service franchise needed a new customer experience (CX) partner after a decade with their previous vendor, they looked for a duo that could deliver fast results and lasting impact.

Church’s needed a solution that could be implemented quickly and capture real-time guest feedback to inform operational decisions—critical to how they drive satisfaction, retention, sales, and transactions. After a competitive RFP process, Church’s selected their new partners, powerfully pairing 糖心原创’s robust menu of CX technology solutions with SMT’s expertise in designing and implementing CX programs.

In just 90 days, Church’s launched its new CX platform, designed to seamlessly integrate CX and operations across all levels of the organization, from corporate to franchisees to individual restaurant teams. Equipped with powerful tools like text analytics, an anti-cheating engine to ensure survey integrity, social listening, and real-time closed-loop feedback, Church’s finally had a clear, visual scorecard that helped every location understand performance and take targeted action.

Within the new program’s first year, Church’s has achieved their highest guest satisfaction levels ever and improved OSAT by 4.6 points, all of which correlates with the brand’s increase in sales and transactions. Now, the brand is going global with its CX platform, using AI-powered insights to identify new opportunities to delight guests and keep them coming back for more.

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