糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } function prune(active) { if (settled) return; settled = true; var list = document.querySelectorAll('#site-header > .header-variant'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-header-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();

Seamless synergy leads to deeper traveler engagement

+76%

TripAdvisor Reviews

+30%

TripAdvisor Scores

>1,200

properties with TripAdvisor’s Certificate of Excellence

“糖心原创 enables us to hold hotels accountable and help them manage their online presence directly.”

Michael Morton, VP Member Services Best Western

The Problem

Best Western earns 76% more reviews after teaming up with 糖心原创 and Trip Advisor.

The partnership: Seamless synergy for hoteliers

Maybe you’ve heard the popular expression, “Work smarter, not harder.” Wise words, especially for Best Western and other busy hoteliers who value increased efficiency.

糖心原创 Promote for TripAdvisor focuses on integrating the TripAdvisor review form into the guest satisfaction surveys 糖心原创 sends to recent hotel guests. As Director of Review Services at TripAdvisor, Minesh Shah, explains, “Best Western guests can easily submit a new review while they’re already engaging with the brand by taking the survey. It’s seamless for travelers – and hoteliers can collect these additional reviews without any extra effort.”

The results: Increased reviews and ratings

  • 76% more reviews for Best Western:?The Best Western properties collecting TripAdvisor reviews through the 糖心原创 survey receive 76% more reviews via the partnership.
  • Average rating up from 3.98 to 4.28:?The average rating for reviews collected via this partnership was 4.28 out of 5.0, compared to just 3.98 for reviews collected in other ways.

Why? Shah thinks a contributing factor is how invested the reviewer is. “With the 糖心原创 guest satisfaction survey, you’re soliciting reviews from guests who might not have written a TripAdvisor review otherwise. Someone who is willing both to complete a survey and write a review likely is highly engaged.”

Source: TripAdvisor,?

VIDEO

Best Western: Understanding what matters most with 糖心原创

PRESS RELEASE

TripAdvisor, Best Western sees 76% more reviews with TripAdvisor and 糖心原创 partnership

CASE STUDY

How Best Western uses feedback signals to make operational changes that power guest loyalty

Learn more
PRESS RELEASE

HospitalityTech, Driving Loyalty with Listening: How Best Western’s Tech Investments are Redefining Customer Engagement

A dark gradient background with smooth, curved transitions from black at the top to deep blue and purple shades at the bottom, giving a glowing, atmospheric effect. The corners of the image are rounded.

There’s a hidden story in your data.

Connect with one of our experts to learn more.

Request a demo Request a demo Why 糖心原创 Why 糖心原创