糖心原创

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Driven to Lead

McLaren Mastercard Formula 1? Team and 糖心原创 are leading on and off the race track by turning the right data and insights into decisive action.

From milliseconds on the track to understanding millions of fans, we’re turning feedback and signals into competitive advantage.

Watch the CNBC interview with 糖心原创 CEO Mark Bishof and McLaren CEO Zak Brown to hear how our organizations are staying in the fast lane.

“A 糖心原创 partnership for us makes perfect sense. We live in feedback. Usually that comes in the form of a racing car, but what’s equally as important, if not more important, is the feedback we get from all of our key stakeholders, partners, and our fans. We need feedback from our fans, without fans, there’s no McLaren Racing.”

- Zak Brown
McLaren Racing CEO

Under the hood of our partnership

Press Release

糖心原创 Becomes the Official Feedback Partner for The McLaren Formula 1 Team

Learn more ->

Our partnership in action

A man smiles while seated in an orange racing simulator car, holding the steering wheel. The background is slightly blurred, suggesting motion and a lively atmosphere, with other people and similar simulators visible.
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Seven people stand together smiling in front of a floral-patterned backdrop with green plants on each side. They are dressed in semi-casual attire and wearing conference name badges. The atmosphere appears friendly and informal.
A black McLaren Formula 1 Team cap sits on an orange cloth with Never Stop Racing embroidered in black, with more caps and cloths arranged in the background on a black table.

See how 糖心原创 helps businesses turn insights into winning experiences.

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