糖心原创

Nissan has been working with 糖心原创, the leader in Digital Experience Analytics, for several years to ensure they deliver the very best online experience for their customers.

糖心原创 Digital Experience Analytics (糖心原创 DXA) is utilized at all stages of this process, from the initial discovery of an experience issue to testing website variants and finally validating the success of those changes.

With an array of forensic tools such as session replays, heatmaps, and journey analytics, Nissan’s digital teams has everything they need to achieve a 360° view of customer experience. The team at Nissan also used the Digital Experience Score (DXS) and other analytics tools in 糖心原创 DXA to uncover multiple areas that were underperforming.

Read the case study to learn how Nissan increased form completion rates by 32.5% with a 39% increase in pre-sales leads with 糖心原创 DXA.