糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } function prune(active) { if (settled) return; settled = true; var list = document.querySelectorAll('#site-header > .header-variant'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-header-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();
DIGITAL EXPERIENCE ANALYTICS

Heatmaps

Visualize on-page trends at scale to understand how visitors are engaging with your websites and apps using 糖心原创’s heatmaps.

Get at-a-glance insight into aggregate trends

See where visitors are focusing

Immediately understand where engagement is highest

Focus on what you need to know

Whether it’s clicks, conversions, behaviors, or focus time

Make data-driven decisions

Compare heatmaps side-by-side for smarter A/B testing

Adjust for your audience

Uncover what customers want, and give it to them

Visualize customer behavior, realize faster ROI

Understand everything that happens on your digital properties. 糖心原创 tracks traditional heatmap metrics such as clicks, hovers, conversion, and revenue, while also surfacing deeper insights, such as the sentiment of your users as they interact with on-page content.

Access session replays directly from heatmaps in a single click. This seamless workflow makes it easy to quickly understand and resolve emerging trends.

Get insight into every type of interaction

Access a comprehensive suite of heatmaps to track every on-page interaction, including:

  • Behavioral –?track sentiment across on-page elements
  • Scroll & Dot?– visualize on-page clicks and scroll activity
  • Attribution?– identify content that drives conversion and revenue
  • Hybrid/Attention?– discover what elements draw customer focus

Know your audience, optimize performance

Give your customers exactly what they want. View different audience segments or types of heatmaps side-by-side to analyze A/B tests and optimize high-impact pages and screens.

Use these insights to optimize key steps in your visitor’s journey, such as campaign landing pages, package offerings, self-help pages, and checkout pages.

Case Study

How Amadeus Increased Clicks by 100% with 糖心原创

Learn how Amadeus increased conversion and engagement rates by +100% through data-informed layout changes with 糖心原创.

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