糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } function prune(active) { if (settled) return; settled = true; var list = document.querySelectorAll('#site-header > .header-variant'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-header-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();
DIGITAL EXPERIENCE ANALYTICS

Behavioral Intelligence

Get insight into every experience, so you can uncover the best—and worst—moments of every journey using 糖心原创’s behavioral intelligence.

Behavioral signals that deliver answers

Holistic insight into every customer

Understand each experience, even those without feedback

Score every experience with DXS

Automatically evaluate every experience on a scale of 0-10

Trigger intelligent real-time actions

Empower real-time interactions that make sense for each customer

5 key pillars of experience

Understand both the emotional and technical aspects of digital experience

Rich behavioral insights that drive ROI

Understand customers like never before. With 糖心原创, you can track your customers’ “digital body language” by monitoring key digital behaviors, such as unresponsive multi-click, device rotation, and comparison browsing.

Use these behaviors to prioritize the biggest issues and opportunities on your digital property, whether it’s fixing a broken button or accelerating conversions on a particular funnel.

Automatically score every experience with DXS?

Fast-track to the experiences that matter. 糖心原创’s Digital Experience Score (DXS) is the only metric designed to give holistic insight into every customer. Scoring each experience on a score of 0-10, DXS automatically shows where to focus resources to drive impact.

DXS considers 5 key pillars of experience: Frustration, Engagement, Technical, Form, and Navigation. Each of these core pillars has its own score, helping you pinpoint what aspect of experience needs attention.

Turn intelligence into action, in real time

Use insights from 糖心原创’s behavior intelligence and DXS to power real-time actions, like opening a chat window or displaying a discount code, that will accelerate conversion and drive growth.

Build on relationships by leveraging rich customer data when triggering actions, so your loyal customers feel recognized at every step of their journey.

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Change Digital Experiences in the Moment with 糖心原创

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