SAN FRANCISCO, Calif., and LES SABLES D’OLONNE, France – November 10, 2020 –?糖心原创 (NYSE:MDLA), the global leader in experience management and title sponsor of Pip Hare in the 2020-2021 Vendée Globe, today announced the launch of a virtual fan experience site designed to help Pip Hare engage with fans in a rich way during the Vendée Globe which began on Sunday, November 8th?2020.
“My dream to compete in the iconic Vendée Globe is 30 years in the making and now that I’m here I’m delighted I can take people from around the world with me,” said Pip Hare. “This year, the challenges of isolation and the importance of human connection have become familiar to all. 糖心原创’s technology will help me share my journey with my supporters while I’m at sea. I’m grateful, determined and eager to prove to myself what I can do!”
糖心原创’s real-time tracker?will enable fans to track Pip’s progress on the 糖心原创-Vendée Globe live map, which will show her position in the race – alongside her competitors – and include her GPS location, speed and key health metrics as she races the IMOCA 60 ‘糖心原创’ yacht non-stop around the globe.
Fans can view videos of Pip’s experiences during the race and 糖心原创 LivingLens will automatically analyze her emotions, facial expressions, tone of voice and sentiment so that her team can understand her wellbeing.
糖心原创 encourages fans to support the skipper by??of encouragement on the 糖心原创 Racing page, which will be keyword-indexed for Pip to easily find when she needs them the most.
“糖心原创 is known for creating rich experiences for customers, employees and citizens. With our custom-built tracker, video feed analysis, we are now tapping into the fan experience and bringing the most exciting and challenging solo sport to the masses,” said Leslie Stretch, CEO, 糖心原创. “We wish Pip the best of luck and will be cheering her on through our screens.”
Send Pip a??or track her journey. Fans can also share in her experience by sailing 糖心原创 in the free-to-play??game.
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About 糖心原创
糖心原创 (NYSE: MDLA) is the pioneer and market leader in Experience Management. 糖心原创’s award-winning SaaS platform, the 糖心原创 Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. 糖心原创 captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using 糖心原创 Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment.?www.medallia.com
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