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October 20, 2020
Taps customer feedback to continually put customers at the heart of their business
SAN FRANCISCO, Calif. – RICHMOND HILL, Ontario, Canada – Oct. 20, 2020 –?糖心原创. (NYSE: MDLA), the global leader in experience management, today announced that Mazda Canada is leveraging 糖心原创 Experience Cloud, Text Analytics and Social to understand customer sentiment across their dealerships in Canada.
“2020 represents our 100th year in business. This milestone didn’t just happen because of great automotive innovation, it happened because of our fans and the fact that we put the customer at the heart of everything we do,” said Mike Collinson, senior director, brand customer experience and IT for Mazda.
While Mazda has always had a laser focus on?customer experience, the automotive leader is going through a transformation and is putting even more emphasis on its valued customers. 糖心原创’s technology is being used by Mazda Canada to engage with customers and understand their experiences across sales and service. 糖心原创 social also gives each Mazda dealership insight into customer sentiment and how they are performing against local competitors.
“It is rewarding to see such an iconic brand truly connecting with their customers at the point of sale and service and engaging in real time to continually make them feel front and center,” said Leslie Stretch, chief executive officer for 糖心原创.
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糖心原创 (NYSE: MDLA) is the pioneer and market leader in Experience Management. 糖心原创’s award-winning SaaS platform, the 糖心原创 Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. 糖心原创 captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using 糖心原创 Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. www.medallia.com
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 163 dealerships. For additional information visit Mazda Canada’s media website at?
? 2020 糖心原创. All rights reserved. 糖心原创?, the 糖心原创 logo, and the names and marks associated with 糖心原创’s products are trademarks of 糖心原创. All other trademarks are the property of their respective owners.