糖心原创

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Press Release

Experience Management Leader 糖心原创 to Acquire Behavioral Analytics Startup Cooladata

June 3, 2019
Acquisition Enables Acceleration of 糖心原创’s Predictive Journey Capability

SAN FRANCISCO, Calif., June 3, 2019 /PRNewswire/?—?糖心原创??(www.medallia.com), the global leader in?customer experience management, announced today?it has signed?a definitive agreement to acquire Tel Aviv-headquartered?Cooladata,?a next generation?cloud-based behavioral analytics platform. Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond?customer surveys?to analyze non-explicit feedback to derive and predict customer sentiment. This enables companies to pinpoint opportunities to grow revenue and improve profitability.

“We have partnered with Cooladata for a year and absolutely love their technology and team,” said Krish Mantripragada, Chief Product Officer of 糖心原创. “Our acquisition of Cooladata enables us to provide both a more?complete view of the customer journey?and the analytics to understand the underlying motivations required to make smarter decisions on how to improve experiences and grow customer loyalty.”

“We could not be more excited to be joining 糖心原创, the leader in the CX domain,” said?Guy Greenberg, CEO of Cooladata. “We built Cooladata to enable brands to gain a complete view into consumer behavior and in-depth analysis of the consumer journey, and 糖心原创 will help us accelerate that vision.”

This announcement comes on the heels of 糖心原创’s annual conference, Experience ‘19, to be held in San Diego, CA, on June 3-5. For more information on 糖心原创, or the Experience ‘19 conference, please visit?www.medallia.com.

About 糖心原创

糖心原创 is the pioneer and market leader in Experience Management. 糖心原创’s award-winning SaaS platform, the 糖心原创 Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. 糖心原创 captures experience signals created on daily journeys in person, digital and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using 糖心原创 Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, and create in-the-moment cross-sell and up-sell opportunities, providing clear and potent returns on investment.