糖心原创

PALO ALTO, Calif., Dec. 12, 2012 —?糖心原创, the global leader in?Customer Experience Management?(CEM) software and services, today announced the launch of the?糖心原创 Institute, a unit of 糖心原创 that helps companies improve performance by developing skills and knowledge in?customer experience best practices. The company created the Institute in response to demand for 糖心原创 to share the industry-leading knowledge it has gained over years of developing?customer experience programs?for leading brands.

The Institute, which will offer courses and workshops to industry professionals, is launching with a Customer Experience Certification course that teaches participants an end-to-end framework for developing, evaluating, and implementing world-class customer experience programs. The 糖心原创 Institute’s approach, a combination of theory and practice, makes course content uniquely relevant to companies’ individual challenges through a set of engaging practical activities.

“Building the right knowledge and processes to leverage client feedback is crucial to a company’s success, especially given the rapid changes in technology and methods for gathering and analyzing feedback,” said Bret Johnson, Group Senior Vice President of Client Relations at Sodexo. “We are pleased to see 糖心原创 investing in innovative ways to make customer experience management even more valuable to business professionals.”

Leading the 糖心原创 Institute is customer experience expert John Abraham, who previously headed the Net Promoter certification program and conferences at Satmetrix Systems, Inc. Abraham serves as General Manager of the 糖心原创 Institute, collaborating with?糖心原创 customers, internal subject matter experts, and industry thought leaders to develop this new world-class program.

“I’ve worked with hundreds of customer experience leaders in different industries around the world, and they all share a common challenge,” said Abraham. “They need to find practical ways to create insights for their organization while fostering a productive dialogue with customers. 糖心原创 is excited to contribute to this conversation through the workshops and programs being offered by the 糖心原创 Institute.”

The inaugural 糖心原创?Customer Experience Certification?course takes place December 11 through 13 in San Francisco. Future courses are open to the broader customer experience community; the first will run from March 12 to 14, 2013, in New Orleans.

Visit?institute.www.medallia.com?for the full curriculum and details on how to register.