糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } function prune(active) { if (settled) return; settled = true; var list = document.querySelectorAll('#site-header > .header-variant'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-header-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();
?? ??

?????(NPS) ??? ???? NPS ????

?????(NPS)? ???? ???? ???? ??? ??? ???? ???? ??? ???? ?? ? ??? ?????. NPS? ?? ??? ????, ????? ??????? ??????? ???? ???? ?? ?? ? ? ???? ? ??? ? ????.?

? ???? ??(NPS)? ??????

?????(NPS)??? ?? ?? ?? ???? ??? ???? ???? ?????. ? ??? ??? ??? ??, ??? ?? ??? ??? ??? ?? ??? ???? ?????.

NPS? ??? ???? ??? ?? ?? ???? ? ??? ??????, ???? ???? ????? ???? ??? ??? ??? ???? ??? ??? ??? ???? ??? ??? ? ? ????. NPS? ??? ?? ?? ??? ??? ??????? ??? ????? ???? ???:?

  • ??? ???? ?? ?? ??? ?? ?? ??? ??? ? ?? ?? ???
  • ?? ????? ?? ?? ???? ???? ??? ??? ?? ?? ??? ??? ? ????.

? ???? ?? ??? ???? ??? ??????

NPS? ????? ? ????(??? ??? ???? ?? ??)? ???? ? ????(??? ??? ???? ?? ??)? ??? ? ?? ????. ? ??? ? ???? ?????.?

? ??? ??(-) ? ??? ?? = (? ??? ??)

???? ????? ? ??? ?? ??? ???????? ??? ???????.?

? ???? ?? ?? ??

? ??? ??? -100?? 100??? ??? ???? ??, 100?? ???? ??? 100%? ???? ??? ??? ???? ??? ?????. NPS ???? ??? ??? ????? ???? ???? ??? ?????.?

1. ?? ?? ??

NPS ??? ???? ???? ????, ??? ??? ?? ????? ???? ? ?? ??? ??? ?? ????:

? ??, ?? ?? ???? ???? ??? ???? ??? ??? ??????(0~10? ??)?

NPS ??? ??? NPS ?????? ?? ??? ???? ???? ??? ??? 0~10? ??? ?????? ???.?

NPS ??? ???? ??? ??? ? ????:?

  • ?? ??? ??? ?? ??? ???? ??? ??? ???? ??? ?????
  • ? [??] ?? ?, ?? ??? ??? ???? ??? ?????
  • ?????? ?? ???? ??? ? ??, ? ??? ?? ???? ??? ???? ??? ?????

?? ?? ??? ??? ???? ??? ????? ??? ????. ?? ??? ??, ?? ?? ?? ?? ???? ?? ??? ??? ???? ??? ??? ?? ??? ???. ??? ?? ???? ??? ?? ??? ???? ? ??? ???.?

2. ?? ????

???? NPS ????? ? ??? 0~10? ??? ??? ?????. ??? ??? ?? ? ?? ???? ? ??? ?????:?

????? ??? ???
??: 9-10
??? ??, ?? ?? ???? ??? ???? ???
??: 7-8
???? ???? ???, ??? ??, ?? ?? ???? ????? ??? ??? ????.
??: 0-6
???? ??? ??, ?? ?? ???? ???? ?? ???? ????.?

???? NPS? ???? ???? ?? ??? ?? ????? ???? ???? ??? ? ????.?

3. ???? ??? ???? ??? ?? ??

NPS? ????? ???? ????? ??? ??? ???. ? ??? ?? ?? ????(9~10?? ? ??)? ?? ????? ?? ???. ??? ? ?? ???? ??? ???? ??? ???.?

????? ?? ??? ?? ???? ??(0~6?? ? ??)? ?? ?????. ??? ?? ???? ? ??? ? ? ????.

4. ? ???? ?? ??? ???? ?? NPS? ?????.

?????, ? ???? ?? ??? ????? ??? ??? ?????.?

?? ?? 100?? ???? ????? ??? 70%? ???? 10%? ???? ??, NPS ??? ??? ????:

70% (-) 10% = 60%

?? NPS? -100?? 100??? ???? 60? ???.?

??? ???? ????? ???? ??

? ???? ? ???? ???? ??? ??? ?? ??? ??? ? ???? ??? ???? ??? ? ????. ????? ??? ????? ??? ??? ???? ?? ????? ?????.?

  • ????? ?? ???? ?????: ????? ?? ???? ??? ???? ? ??? ???? ???? ?????.?
  • ???? ???? ? ?? ??? ????: ????? ????? ?? ??? ? ?? ??? ???? ????? ?? ??? ? ??? ???.?
  • NPS? ????? ???: ???? ?????? ?? ?? ?????. ???? NPS ????? ??? ??? ???? ?? ???? ??? ??? ??? ?? ??? ?? ??? ??? ? ????.?
  • ????? ? ???? ????: ????? ??? ???? ???? ??? ??? ? ???? ?????(???? 5?? ???!).?
  • ????? ?? ??? ??? ???? ???: ? ?? ?? ??? ????? ????? ?????? ????, ??? ??? ?????? ???? ??? ????? ????? ???.?
  • ???? ???? ?????: ????? ??? ????? ?? ?? ???? ????? ???? ???. ?? ????? ????? ???? ?? ?? ?????.?
  • ???? ??? ?? ?????: ??? ??? ? ???? ??? ?????? ????. ??? ?? ??? ???? ????? ?????.
  • ???? ???? ??? ?? ??? ??? ?? ? ??? ?? ??? ?????: ???? ??? ???? SMS(??) ???? ???? ? ?? ? ????. Likewize? ??? ?? ????? ???? ? 35%~40%?? ?? ???? ?? 30%~35%? ?????.?

??? ???? ???? ????? ???? ?? ???? ???? ????? ?? ?? ? ??? ???? ??? ?????? ? ?? ??? ??? ? ????.