糖心原创

(see the * 'adobe' handle in functions.php — no async, no defer), so a page-load * Target offer has already set `data-hdr` by the time this runs. * * An answer that lands after this point is inert rather than acted on: * `apply()` finds the prune settled and does nothing, so the visitor * keeps the nav they were served instead of watching it change. That is * the deliberate trade-off — a late activity collects no data, but no * visitor ever sees the wrong nav or waits for the right one. */ (function () { var VARIANTS = ["a","b","c"]; var DEFAULT = "a"; var root = document.documentElement; var settled = false; function valid(v) { return VARIANTS.indexOf(v) !== -1; } function prune(active) { if (settled) return; settled = true; var list = document.querySelectorAll('#site-header > .header-variant'); for (var i = 0; i < list.length; i++) { if (list[i].getAttribute('data-header-variant') !== active) { list[i].parentNode.removeChild(list[i]); } } root.setAttribute('data-hdr', active); // Read by the Adobe Analytics client to attribute the test. root.setAttribute('data-hdr-active', active); if (typeof window.initHeaderNav === 'function') window.initHeaderNav(); /** * `variant` is set before the event so late listeners can tell * "already done" from "not yet". main.js is enqueued in the footer * and therefore always misses the event itself. */ window.medalliaNav.variant = active; document.dispatchEvent(new CustomEvent('medallia:nav-ready', { detail: { variant: active } })); } window.medalliaNav = { variant: null, apply: function (v) { if (valid(v)) prune(v); } }; // `?hv=` sets this server-side; a Target offer in the blocking // embed sets it before the body is parsed. var pre = root.getAttribute('data-hdr'); if (valid(pre)) { prune(pre); return; } /** * Carried forward from an earlier pageview. Read client-side, never in * PHP: WP Engine does not vary its page-cache key on arbitrary cookies, * so server-side personalisation here would serve the first anonymous * visitor's variant to everyone. */ var m = document.cookie.match(/(?:^|; )medallia_nav_variant=([^;]*)/); if (m && valid(m[1])) { prune(m[1]); return; } prune(DEFAULT); })();
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糖心原创
2022? 4? 7?

?? ???? ????? ???? ??? ??? ??? ? ???, ??? ?????? ??? ?? ???? ??? ? ? ??? ? ?? ??? ???? ????.

?? ???? ???? ???? ??? ?? ?? ??? ?? ???? ????. ??? ???? ???? ??? ?? ??? ???? ????, ?? ??? ?? ??? ??? ???? ??? ?? ??? ??? ????.?? 糖心原创 ? ??? ?? ? ???? ???(NPS?)? ????? ?? ? ???(Bain & Company) ???? ??? ?????(Fred Reichheld)? ?? ?? ?? ???? ?? ??? ???? ??? ??????.?

?????? ?? ?? ' '?? ????? ?? ??? ??? ?? ???? ?? ???? ??? ????. ? ????? ??? ??? ??? ???? ????? ??? ??? ??? ???? ???? ?????.?

??? ?? ???? ? ? ???? ???? ?? ??? ? ?? ? ?? ??? ??? ?????:

1. ??? ??? '???'?? ?????.

?? 2?? ?? ??? ?? ??? ??? ???? ??? ?? ??? ??? ??? ? ?? ? ??? ???? ????. ??? ???? ? ????? ?? ??? ?????? ??? ?? ??? ??? ???? ??? ????? ????? ???.?

?????? ??? ?? ??? ???? "???"???? ??? ??? ??? ??? ??? ? ?? ??? ?? ????. ?? ??? ???? ?? "?? ??? ?? ??? ??? ???? ??? ???. ??? ????? ?? ?? ???? ???? ?????? ???? ??? ??? ? ?? ??? ??? ? ????."?

???? ??, ?? ? ??? ???? '???'? ??? ??? ??? ? ?? ???? ? ????. ??? ?? ??? ???? ??? ???? ???? ?? ??? ?? ????? ?? ???. ??? ??? ?? ???? ????, ?? ???? ?? ??? ??? ???? ?????.?

2. ?? ??? ?? ?? ?? ?? ??

??? ?? ?????? ?? ?? ???? ?? ??? ?? ???? ????. ??? ????? ?? ????? ??? ??? ???? ??? ???? ?????, ???? ?? ?? ?? ???? ??? ??? ?? ??? ????? ????? ?? ??????.

? ??? ?????? ?? ??? ?? ? ???? ?? ???? ?? ???? ?? ??? "?? ???? ???? ??? ??? ???? ?? ??? ?? ??? ? ??? ?????. ????? ??? ?? ?? ???? ?? ??? ???? ??? ?????. ??? ???? ?? ??? ?? ??? ??? ??? ??? ? ??? ???? ?????."?

??? ????? ???? ?? ????, ???? ???? ??? ??? ??? ???? ???? ??? ?? ???? ?? ??? ? ? ??? ? ????.

3. ?? ??? ???? ??? ??

????? ??? ??? ???? ???? ???? ?????, ?? ???? ???? ??? ??? ??? ????. ??? ?? ??? ??? ??? ??? ???? ?????? ????? ?? ??? ?? ??? ??? ?????:

"????? ???? ???? ??? ???? ? ?? ??? ??? ? ? ????. ??? ??? ????? ??? ???? ????? ? ??? ???? ???? ????. ???? ??? ?? ???? 1%?? ?? 99%? ??? ??? ???? ????? ???? ??? ????? ????. ?? ? ??? ?????."

???? ???? ??? ?? ??? ??? ??, ??, ???? ? ?? ???? ???? ?? ??? ?????. ??? ??? ???? ???? ???? ?? ???? ??? ???? ????? ?????? ??? ?????:

"? ??? ?? ??? ?? '??? ??? ??? ??? ??? ????'? ???? ?? ????? ?????. ?? ?? ??? ??? ??? ???? ??? ? ??? ? ????. ??? ?? ??? ????? ?? ?? ???? NPS ? ?? ?? ???? ??? ?? ????? ???? ?? ?? ????."

??? ?? ??? ??? ?? ??? ??? ???? ?? ??? ??? ?? ???? ?????? ????? ? ?? ??? ?? ??? ?? ? ????.?

4. ????? ??? ?? ???(EGR)? ????

?? ??? NPS? ?? 20? ?? ?? ???? ?? ?? ???? ???? ? ???? ????. ??? ? ??? ???? ?????? ?? ?? ???? ????? NPS? ???? ??? ?????. ?? "NPS? ??? 90%? ?? ?? ????? ????. ?? ??? ?? ???? ???, ??? ??????? ?????. ??? ?? ?? ??? ??? ???? ??? ???? ??? ??? ? ??? ?? ????."?

??? NPS? ? ? ???? ???? ??? ? ?? ??? ???? ?????? ?? EGR(Earned Growth Rate)? ??????. ?? ??? NPS? ????? ? ??? ????? ?????:

"?? ???? NPS? ???? ? ???? ??? ??? ?????. ??? ? ? ??? ?? ???? ?? ? ?????. ?? ???? ?? ???, ??? ?? ??? ?????. ?? ???? ??? ?? ??? ?????. ??? NPS?? ??????? ????. '???? ?????????'?? ????."

??? EGR? ?????? ?? ???? ??? ?? ??? ????? ???? ??? NPS? ???? ?? ???? ? ???? ??? ?? ??? ? ????.

??? ??? ?? ??? ‘CX ?? ???, ??? ?? ??? ??? ????’?? ?? ????. ????? ??? ???? ?? ?? ?? ??? ?????. ?? ???? ‘CX ?? ???’ ??? ????.
?? ??
2026? 8? 11?
CX ?? ???, ??? ??? ?? ??? ??? ????
????? ?? ??? ??? ?? ??? ??? ??. ???? ?? ??? ????? ?? ?? ‘??? ??, ???????(CTO)’?? ??? ?? ??.
?? ??
2026? 8? 4?
??? ???? ?????? AI? ??? ?? ???? ?? ??
?? ?? ??? ??? ?? ??? ??? ??? ?? ?? ???? ??. ??? ????? ?? ?? “???? ???, ???????(CPO), ???? ??”??? ??? ?? ??.
?? ??
2026? 7? 20?
??? ?? ????? ?? ?? ??, AI ????? ???? ??? ?? ???
??? ????? ????, ??? ????? ??? ?? ???? ??? ???? ???? ???? ??? ?????. ?? ??? ?? ??? ??? ?????. ???? ???? ??? ???????.

??? ?? ??? ???? ????.

??? ??? ?? ???? ?????.

?? ???? ?? ???? ? 糖心原创 ? 糖心原创